Introducing the difference.

Demand Generation is today’s most effective approach to integrated marketing. It changes not only the way you market, but the way you can now plan and measure success with Splashmetrics.

Demand Gen marketing is all about starting at the end. With a granular knowledge of buyers and their content needs, you work backward from the point of conversion to create an integrated nurture funnel of sequential content smart enough to adapt to customer interests and needs and intelligently point them to what’s next. It’s how best-in-class companies nurture demand from engagement to sale. To achieve this end-goal, however, you need Clear Objectives and Content Logic upon which you can execute and measure.
Starting your campaigns with this kind of intelligence and leveraging content that is far smarter and more intentional than ever before begins to change the nature of analytics. Why? Because your metrics move to the beginning, becoming an essential component of that content. No longer is it about an array of disparate marketing and sales platforms passively sitting at the end of your funnel each providing only a glimpse of “Big Data”. It’s about intentionally generating the exact metrics you need.
Splashmetrics is one of the first integrated marketing intelligence platforms specifically designed and crafted for the Demand Generation method of enterprise marketing and sales. It provides a sophisticated toolset that solves one of the most difficult challenges facing businesses that implement Demand Gen: planning, managing, and measuring the nurture content funnel to direct targeted buyers along the critical path from engagement to conversion. In doing so it also fills a critical gap between MA and CRM platforms.

Keys to Demand Gen success.

Fill The Gap

Gain deeper insight into the Buyer Journey via the smart content in your funnel, a blindspot for most MA & CRM platforms.

Full Visibility

There is a tremendous amount of data surrounding and generated by smart content itself that is not being utilized or included in Buyer Journey optimization and measurement. This translates into a dangerous blindspot for the business. Splashmetrics fills this gap.

Optimize The Funnel

Improve team-wide planning & execution for closed-loop smart content that aligns with Buyer Journey strategy & lifecycle.

Comprehensive Planning

Because Splashmetrics is specifically designed and built around Demand Gen best practices, marketing teams across the enterprise can leverage it to much more effectively visualize, plan, and execute aligned content for each stage of the Demand Gen funnel.

Centralize & Focus Measurement

Align objectives and focus analytics for every Demand Gen campaign and content piece across every channel.

Actionable Intelligence

Splashmetrics provides unique objectives-based Columnar Reporting across every division and campaign with multi-platform, enterprise-wide, executive-summary-level analytics. Welcome to the revolution.

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Intuitive Interface

Revolutionary Reporting

Rich Feedback

Who we are.

Splashmetrics is designed and developed by Watershed 5, an award-winning Demand Gen Strategy & Creative agency in Austin. We help clients of all kinds succeed in the complex world of Integrated Marketing and Analytics. Through our work with Fortune 100 companies and small- and medium-sized businesses, we know what it takes tie together best-in-class strategy, brilliant content, and focused measurement to move your customers from engagement to sale. In other words, we eat and breathe this stuff every day. Whether you need Splashmetrics or our Demand Gen Consulting Services or The Whole Chimichanga – give us a call. We’ll help you make a very big Splash indeed.


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