Demand Gen marketing is all about starting at the end. With knowledge of your buyers and their content needs, you work backward from the point of conversion to create an integrated nurture funnel of sequential content smart enough to adapt to their interests and needs and to dynamically point them to what’s next. This is a seamless Buyer Journey. And it’s how best-in-class companies succeed. To achieve this end-goal, you need clear objectives, logic, and planning upon which you can execute and measure.
Starting with these objectives and logic is critical, but it’s what you do with them that really counts. Planning, managing, and measuring such a wide array of Smart Content that adheres to these strategies is one of the biggest challenges facing businesses today. You and your entire marketing team, including content creators themselves, have to think and work differently, collaborating around clear, accessible content marketing plans that maintain continuity and automate integration and analytics throughout the entire funnel.
Splashmetrics is one of the first integrated marketing intelligence platforms specifically designed and crafted to fully manage and measure the Demand Gen Smart Content funnel. Because it’s solidly built upon Demand Gen best practices, marketing teams across the enterprise can leverage it to more effectively visualize, plan, and execute aligned Smart Content for each funnel stage. With automated integration with MA/CRM platforms and full-funnel analytics you finally have a true 360° view of your Demand Gen efforts.
Key benefits of Splashmetrics.
Fills The Gap
Gain better control over the Buyer Journey via the Smart Content in your funnel, a blindspot for most MA & CRM platforms.
There is a tremendous amount of data surrounding and generated by smart content itself that is not being utilized or included in Buyer Journey optimization and measurement. This translates into a dangerous blindspot for the business. Splashmetrics fills this gap.
Optimize The Funnel
Improve team-wide planning & execution for closed-loop smart content that aligns with Buyer Journey strategy & lifecycle.
Because Splashmetrics is specifically designed and built around Demand Gen best practices, marketing teams across the enterprise can leverage it to much more effectively visualize, plan, and execute aligned content for each stage of the Demand Gen funnel.
Centralize & Focus Measurement
Align objectives and focus analytics for every Demand Gen campaign and content piece across every channel.
Splashmetrics provides unique objectives-based Columnar Reporting across every division and campaign with multi-platform, enterprise-wide, executive-summary-level analytics. Welcome to the revolution.
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Divided into 3 levels reflecting how enterprises operate and measure results: Campaigns, Divisions & Company; each with objectives-based reporting.
Simplified navigation saves you time and effort. Move easily through each of the 3 levels of reporting and get the information you need without drilling.
Cloud-Based & Mobile-Friendly
Access your Splashmetrics account anywhere on virtually any device. It’s fast, easy, and responsive.
Executive Summary Mashups
Visualizations are called “Drops”. Every Drop is a mashup of multiple data-points across multiple platforms, providing specific answers regarding your Objectives.
Drops are animated and fully interactive allowing you to zoom in and out, isolate data points, and print or forward visualizations to colleagues.
Click on the “bubble” at the top right of any Drop to float it to your Dashboard. There you can directly compare performance for any Campaign or Division.
Helpful information for you and your teams is readily available. From reminders about Objectives, to information on each Drop, everyone is on the same page.
Descriptions of the elements of a successful Drop are extremely helpful for each member of the marketing team.
A listing of all contributing data sources and platforms is available for each Drop, allowing easy trackbacks for more granular drill downs if needed.
Who we are.
Splashmetrics was designed and developed by a passionate team of award-winning Demand Gen Strategy & Creative experts in Austin. We help clients of all kinds succeed in the complex world of Integrated Marketing and Analytics. Through our work with Fortune 100 companies and small- and medium-sized businesses, we know what it takes tie together best-practice strategy, brilliant content, and focused measurement to move your customers from engagement to sale. In other words, we eat and breathe this stuff every day. Whether you need Splashmetrics or our Demand Gen Consulting Services or The Whole Chimichanga – give us a call. We’ll help you make a very big Splash indeed.