Demand Gen marketing is all about starting at the end. You start with a granular knowledge of your customer, then create an integrated, cross-channel funnel of sequential content smart enough to adapt to customer interests and needs and intelligently point them to what’s next. It’s how best-in-class companies nurture demand from engagement to sale. To achieve this end-goal, however, you need to know what you’re doing from day one. You need clear Objectives upon which you can execute and measure.
Starting your campaigns with this kind of intelligence and leveraging content that is far smarter and more intentional than ever before begins to change the nature of analytics. Why? Because your metrics also move to the beginning, becoming an essential component of that content. No longer is it about an array of disparate marketing and sales platforms passively sitting at the end of your funnel each providing only a glimpse of “Big Data”. It’s about intentionally generating the exact metrics you need.
Splashmetrics is one of the first integrated marketing intelligence platforms specifically designed and crafted for the emerging Demand Generation method of enterprise marketing and sales. It provides a sophisticated toolset that solves one of the most difficult challenges facing businesses who adopt Demand Gen: planning, managing, and measuring the strategic content funnel between marketing automation and CRM platforms, to direct targeted customers along the critical-path nurture from engagement to sale.
Simplicity is the key ingredient.
Executive Level Reporting
Stop the endless drilling down to get to what you need to see. SplashMetrics delivers it up to you - immediately.
Executives need top-level insights across all channels and platforms without the nitty-gritty details. SplashMetrics provides clear, comprehensive mash-ups answering your specific questions regarding campaign performance.
SplashMetrics allows Executives to measure the way their company operates: across all Divisions and Campaigns.
SplashMetrics is divided into 3 levels reflecting how enterprises operate and measure results: Campaign, Division, Company. Marketing managers monitor a specific campaign. Division leaders monitor all active campaigns in their group. Company Executives see it all.
A revolutionary feature of SplashMetrics is the ability to compare performance across Campaigns and Divisions via modular reports.
Because all SplashMetrics reporting is based on top-level Objectives you set for your company-wide Demand Gen efforts, the top-level metrics and mashups are the same for every campaign and division. This allows easy comparison of performance at every level.
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Divided into 3 levels reflecting how enterprises operate and measure results: Campaigns, Divisions & Company; each with objectives-based reporting.
Simplified navigation saves you time and effort. Move easily through each of the 3 levels of reporting and get the information you need without drilling.
Cloud-Based & Mobile-Friendly
Access your SplashMetrics account anywhere on virtually any device. It’s fast, easy, and responsive.
Executive Summary Mashups
Visualizations are called “Drops”. Every Drop is a mashup of multiple data-points across multiple platforms, providing specific answers regarding your Objectives.
Drops are animated and fully interactive allowing you to zoom in and out, isolate data points, and print or forward visualizations to colleagues.
Click on the “bubble” at the top right of any Drop to float it to your Dashboard. There you can directly compare performance for any Campaign or Division.
Helpful information for you and your teams is readily available. From reminders about Objectives, to information on each Drop, everyone is on the same page.
Descriptions of the elements of a successful Drop are extremely helpful for each member of the marketing team.
A listing of all contributing data sources and platforms is available for each Drop, allowing easy trackbacks for more granular drill downs if needed.
Who we are.
SplashMetrics is designed and developed by Watershed 5, an award-winning Demand Gen Strategy & Creative agency in Austin. We help clients of all kinds succeed in the complex world of Integrated Marketing and Analytics. Through our work with Fortune 100 companies and small- and medium-sized businesses, we know what it takes tie together best-in-class strategy, brilliant content, and focused measurement to move your customers from engagement to sale. In other words, we eat and breathe this stuff every day. Whether you need SplashMetrics or our Demand Gen Consulting Services or The Whole Chimichanga – give us a call. We’ll help you make a very big Splash indeed.