Demand Gen marketing is all about starting at the end. With a granular knowledge of buyers and their content needs, you work backward from the point of conversion to create an integrated nurture funnel of sequential content smart enough to adapt to customer interests and needs and intelligently point them to what’s next. It’s how best-in-class companies nurture demand from engagement to sale. To achieve this end-goal, however, you need Clear Objectives and Content Logic upon which you can execute and measure.
Starting your campaigns with this kind of intelligence and leveraging content that is far smarter and more intentional than ever before begins to change the nature of analytics. Why? Because your metrics move to the beginning, becoming an essential component of that content. No longer is it about an array of disparate marketing and sales platforms passively sitting at the end of your funnel each providing only a glimpse of “Big Data”. It’s about intentionally generating the exact metrics you need.
Splashmetrics is one of the first integrated marketing intelligence platforms specifically designed and crafted for the Demand Generation method of enterprise marketing and sales. It provides a sophisticated toolset that solves one of the most difficult challenges facing businesses that implement Demand Gen: planning, managing, and measuring the nurture content funnel to direct targeted buyers along the critical path from engagement to conversion. In doing so it also fills a critical gap between MA and CRM platforms.
Keys to Demand Gen success.
Fill The Gap
Gain deeper insight into the Buyer Journey via the smart content in your funnel, a blindspot for most MA & CRM platforms.
There is a tremendous amount of data surrounding and generated by smart content itself that is not being utilized or included in Buyer Journey optimization and measurement. This translates into a dangerous blindspot for the business. Splashmetrics fills this gap.
Optimize The Funnel
Improve team-wide planning & execution for closed-loop smart content that aligns with Buyer Journey strategy & lifecycle.
Because Splashmetrics is specifically designed and built around Demand Gen best practices, marketing teams across the enterprise can leverage it to much more effectively visualize, plan, and execute aligned content for each stage of the Demand Gen funnel.
Centralize & Focus Measurement
Align objectives and focus analytics for every Demand Gen campaign and content piece across every channel.
Splashmetrics provides unique objectives-based Columnar Reporting across every division and campaign with multi-platform, enterprise-wide, executive-summary-level analytics. Welcome to the revolution.
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Divided into 3 levels reflecting how enterprises operate and measure results: Campaigns, Divisions & Company; each with objectives-based reporting.
Simplified navigation saves you time and effort. Move easily through each of the 3 levels of reporting and get the information you need without drilling.
Cloud-Based & Mobile-Friendly
Access your Splashmetrics account anywhere on virtually any device. It’s fast, easy, and responsive.
Executive Summary Mashups
Visualizations are called “Drops”. Every Drop is a mashup of multiple data-points across multiple platforms, providing specific answers regarding your Objectives.
Drops are animated and fully interactive allowing you to zoom in and out, isolate data points, and print or forward visualizations to colleagues.
Click on the “bubble” at the top right of any Drop to float it to your Dashboard. There you can directly compare performance for any Campaign or Division.
Helpful information for you and your teams is readily available. From reminders about Objectives, to information on each Drop, everyone is on the same page.
Descriptions of the elements of a successful Drop are extremely helpful for each member of the marketing team.
A listing of all contributing data sources and platforms is available for each Drop, allowing easy trackbacks for more granular drill downs if needed.
Who we are.
Splashmetrics is designed and developed by Watershed 5, an award-winning Demand Gen Strategy & Creative agency in Austin. We help clients of all kinds succeed in the complex world of Integrated Marketing and Analytics. Through our work with Fortune 100 companies and small- and medium-sized businesses, we know what it takes tie together best-in-class strategy, brilliant content, and focused measurement to move your customers from engagement to sale. In other words, we eat and breathe this stuff every day. Whether you need Splashmetrics or our Demand Gen Consulting Services or The Whole Chimichanga – give us a call. We’ll help you make a very big Splash indeed.