The Deep End Blog

11 03, 2024

How much time, effort, and cost does it take to stand up self-serve digital selling?

By |2024-03-12T09:48:32-05:00March 11th, 2024|How To, Strategies|Comments Off on How much time, effort, and cost does it take to stand up self-serve digital selling?

Our end-to-end templating solution allows customers to get up and running quickly and affordably! When prospective customers walk through our full demo - they are almost invariably blown away at the power of Splashmetrics as an end-to-end digital selling solution. There's simply nothing like it. However, because it touches so many critical RevOps areas in [...]

15 02, 2024

Splashmetrics Is Different

By |2024-02-16T18:41:36-06:00February 15th, 2024|How To, Strategies|Comments Off on Splashmetrics Is Different

Are there really lots of platforms out there like Splashmetrics? I recently had an interesting encounter that highlighted an important issue I want to address. We'd had a couple of great demo meetings with the senior sales leaders of a particular company. They fully understood the shift in buying behavior toward self-serve sales via hyper-personalized, [...]

16 11, 2023

Steve On The “Channel Minute” Webinar

By |2023-11-16T10:59:15-06:00November 16th, 2023|Case Studies, How To, News, Strategies|Comments Off on Steve On The “Channel Minute” Webinar

Earlier this week, Steve joined Craig Booth and Brent Earlewine on their Channel Minute webinar to discuss #digitalselling and how self-serve sales and Splashmetrics Buyer Journey Intelligence is fundamentally changing that game! They discuss what's driving the radical changes in B2B Buying, how those changes are affecting both direct and channel sales, and how Splashmetrics [...]

7 10, 2022

What is your sales content DOING while the Buyer is engaged with it?

By |2023-01-31T12:08:32-06:00October 7th, 2022|How To, SplashMaker, Strategies|Comments Off on What is your sales content DOING while the Buyer is engaged with it?

Most businesses only focus on what sales content IS - not what it DOES. And that has a hugely negative impact on revenue. Why? Statistics clearly show that today's B2B Buyers don't want to speak to sales reps. Instead, they want highly-personalized smart content through which they can self-progress and be fully educated, compelled, and [...]

5 07, 2022

The Blurred Lines of Sales Engagement

By |2022-07-05T13:51:56-05:00July 5th, 2022|How To, Strategies|Comments Off on The Blurred Lines of Sales Engagement

The Sales Engagement Landscape And The Case For The Single Pane Of Glass I found the above sales engagement blog post from Forrester's Seth Marrs and Amy Hawthorne very insightful and wanted to share it. And I want to drop a couple of thoughts of my own regarding the "blurred lines" in the category. First, [...]

26 06, 2022

High-Performing ABX

By |2022-06-26T19:19:56-05:00June 26th, 2022|Case Studies, How To, Strategies|Comments Off on High-Performing ABX

Demand Gen Report just released their "2022 State of ABM" report. And I want to highlight something: If your business is interested in implementing the "High-Performing ABX" outlined therein - you really should know about Splashmetrics. After all, see all that colorful stuff in the snippet above from page 8? That's precisely what our platform enables... [...]

26 06, 2022

Marketing Measurement & Attribution

By |2022-06-26T19:23:57-05:00June 26th, 2022|Case Studies, How To, Strategies|Comments Off on Marketing Measurement & Attribution

Marketing Measurement & Attribution Take a look at this snap from Demand Gen Report's brand new "2022 Marketing Measurement & Attribution Survey". If your business is part of the 90% that understands the priority - yet struggles to attain it, we have the answer. It's very, very simple...effective measurement and attribution STARTS with effective strategic planning [...]

15 02, 2022

What SmartContent SHOULD Be

By |2022-02-15T12:28:01-06:00February 15th, 2022|Case Studies, How To, SplashMaker, Strategies|Comments Off on What SmartContent SHOULD Be

If you're a marketing or sales pro who wants to leverage smarter content for your Buyers, here are two mission-critical differentiators to understand: 1. "Valueless interaction" vs "beneficial interaction" 2. "Superficial personalization" vs "relevant customization" The study linked below from Demand Gen Report has some great information on this. But it's also an example of [...]

1 02, 2022

75% of highest growth companies do this…

By |2022-06-25T15:35:55-05:00February 1st, 2022|How To, Strategies|Comments Off on 75% of highest growth companies do this…

So - are you planning to be one of the 75% of highest growth companies in the world to deploy a RevOps model by 2025? If so, how will you do it? Take a look at our RevOps technology, tools and know-how. THIS ARTICLE by Kelly Lindenau at Demand Gen Report does a great job of breaking down [...]

9 12, 2021

The Seismic Shift In Sales Enablement

By |2021-12-09T13:55:14-06:00December 9th, 2021|How To, Strategies|Comments Off on The Seismic Shift In Sales Enablement

THE SEISMIC SHIFT IN SALES ENABLEMENT First, let's be clear on the definition of sales enablement: Sales enablement is the iterative process of providing your business's sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers. [...]

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