Stop making your Buyers work for you.

Over half of B2B Buyers* expect you to provide them a seamless, customized package of no more than 5-7 content touches from which they will make the decision on whether to become your customer. This extremely narrow window of opportunity to take these Buyers from point of engagement to point of purchase completely changes the digital marketing game.
Most businesses employ traditional demand gen tactics, suffering a critical disconnect between their marketing and sales efforts. This translates into broken Buyer Journeys with content that actually fights against Buyers reaching a purchase decision. The solution is better strategy, planning, and alignment prior to every initiative. Yet only 46% of companies do this at all – with rudimentary tools.
Splashmetrics changes all this. It’s a revolutionary SaaS platform that automates the creation, execution, and measurement of enterprise-wide B2B Content Marketing Strategy. From a finalized strategic plan a single click provides all downstream tactical marketing teams and content creators all the critical information they need to fully optimize this 5-touch pathway Buyers demand.

Key benefits of Splashmetrics.

Vastly Improves Buyer Journey

Gain better control over the Buyer Journey via the Smart Content in your funnel, a critical gap for most MA & CRM platforms.

Key Results

This Strategic Operating System for the Buyer Journey and its content enables far more powerful and dynamic Buyer personalization and self-progression through the funnel and much better alignment with and efficacy in your MA/CRM tactical programs.

Aligns Marketing & Reduces Costs

Improve team-wide planning & execution for closed-loop Smart Content that aligns with Buyer Journey strategy & lifecycle.

Key Results

Because Splashmetrics is specifically designed and built around Demand Gen and Revenue Marketing best practices, marketing and sales teams across the enterprise can leverage it to much more effectively visualize, plan, and execute aligned Smart Content for each stage of the Buyer Journey.

Enhances Intelligence & ROI

Align objectives & focus analytics for every Demand Gen campaign & content asset across every channel.

Key Results

Ensures core strategic intelligence across ALL Demand Gen and Revenue Marketing efforts, improves ROI by generating more qualified Buyers and greatly reducing operational redundancy, and provides clearly measured and contextualized actionable reporting.

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Strategic Planning & Management

Internal/External Collaboration

Revolutionary Analytics

People + Pride + Passion

Splashmetrics was conceived, designed, and developed by a dedicated team of award-winning Demand Gen Strategy & Creative experts in Austin, Texas.

Over the the years, we’ve helped clients of all kinds succeed in the complex world of Demand Gen and Content Marketing. And through this extensive work with Fortune 100 enterprises to small- and medium-sized businesses, we know exactly what it takes to weave together best-practice strategy, brilliant content, and actionable measurement to move Buyers from engagement to won customer.

Splashmetrics is the culmination of that dedication, expertise, and insight.

In other words, we eat and breathe this stuff every day – and our game-changing platform shows it.

So, whether you need the Splashmetrics platform, or our Buyer Journey Analysis and Consulting Services, or The Whole Chimichanga – drop us a line. All of us on the Splashmetrics team are ready to help you make a very big Splash indeed!

Steve Brothers

Make A Splash!

Splashmetrics, Inc.
720B South Lamar Blvd.
Austin, TX 78704