More than 60% of B2B Buyers* expect you to provide them a seamless, fully-customized journey of no more than 5 content touches from which they will make the decision on whether to become your customer. Obviously, the stakes are high.
However, most businesses today launch their costly digital content initiatives with inadequate strategic planning to guide their teams. This results in broken Buyer Journeys filled with content that actually fights against Buyers becoming customers.
Splashmetrics is a revolutionary SaaS platform that helps automate the planning, execution, and measurement of full-funnel digital marketing and sales initiatives. Buyers get the journey they demand; businesses get the ROI they need.
Key benefits of Splashmetrics.
Vastly Improves Buyer Journey
Fully control the end-to-end Buyer Journey via the Smart Content in your funnel, a critical gap for most MA/CMS/CRM platforms.
Splashmetrics provides deep strategic intelligence to every content marketing/selling initiative. This ensures that Buyers not only enjoy the far more personalized content they demand but, more importantly, can always self-progress to the purchase decision.
Bridges Sales & Marketing Divide
Clearly direct team-wide execution for closed-loop Smart Content that fully aligns with your marketing/sales lifecycle.
Better strategic collaboration across marketing, sales, and content teams significantly accelerates time-to-market while reducing redundancy and related costs in the execution of these initiatives.
Enhances Intelligence & ROI
Benefit from contextual strategic intelligence across marketing and sales efforts, and improve ROI with more qualified Buyers.
Increases revenue and ROI via far more qualified Buyers reaching the purchase decision. Also provides holistic, contextual, actionable reporting across your teams, platforms, and initiatives.
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Strategic Planning & Management
Company-Wide Stakeholder Alignment
Concentric workflow resolves dilution of strategic planning and costly redundancy as teams execute marketing, sales, and content tactics across the company.
Executives at Tier 1 (Company Level) can lay out top-level strategies, benchmarks, and other global drivers, then push the plan to subsequent Tiers for progressive input.
Truly Seamless Buyer Journey
Centralized logic and benchmarking for all stages and content ensure a “strategic backbone” for your Buyer Journey, including integration with MA/CRM programs.
Cross-Tier & Up-Tier Collaboration
Contextual team collaboration allows members at each Tier level to work together to complete and execute from a single company-wide strategic plan (or “Splash”).
SplashLogic™ & RippleScript™
When complete, SplashLogic content specs and Ripple integration/analytics scripts are automatically generated for each stage/asset to guide content creators in their work.
SplashMaker is an advanced Smart Content component for WordPress that vastly expands content possibilities while leveraging the above automations.
Company-Wide Concentric Reporting
Every Division, Department, and content asset is measured and reported in exactly the same way – providing rapid drill-downs and clearly actionable analytics.
You start every B2B marketing campaign with clear business and marketing Objectives. Shouldn’t you use those to contextualize your measurement? Splashmetrics does.
Buyer Journey Flow Monitoring
Continually monitors the Flow of Buyers through every Journey stage and content asset for every Division and Department, ensuring Buyers are self-progressing as intended.
People + Pride + Passion
Splashmetrics was conceived, designed, and developed by a dedicated team of award-winning B2B Marketing Strategy & Creative experts in Austin, Texas.
Over the the years, we’ve helped customers of all kinds succeed in the complex world of B2B Content Marketing. And through this extensive work with Fortune 100 enterprises to small- and medium-sized businesses, we know exactly what it takes to weave together best-practice strategy, brilliant content, and actionable measurement to move Buyers from point of engagement to won customer.
Splashmetrics is the culmination of that dedication, expertise, and insight.
In other words, we eat and breathe this stuff every day – and our game-changing platform shows it.
So, whether you need the Splashmetrics platform, or our Buyer Journey Analysis and Consulting Services, or The Whole Chimichanga – drop us a line. All of us on the Splashmetrics team are ready to help you make a very big Splash indeed!
Make A Splash!
720C South Lamar Blvd.
Austin, TX 78704
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