Most businesses today launch their costly content marketing programs with inadequate strategic planning to guide their teams. This results in broken Buyer Journeys filled with content that actually fights against Buyers becoming customers.
Splashmetrics is a revolutionary SaaS platform that helps automate the planning, management, and measurement of your tactical marketing content, teams, and platforms. Buyers get the journey they demand, you get the sales and ROI you need.
Key benefits of Splashmetrics.
Vastly Improves Buyer Journey
Gain better control over the Buyer Journey via the Smart Content in your funnel, a critical gap for most MA/CMS/CRM platforms.
This Strategic Operating System for the Buyer Journey and its content enables far more powerful and dynamic Buyer personalization and self-progression through the funnel and much better alignment with and efficacy in your MA/CMS/CRM tactical programs.
Aligns Marketing & Reduces Costs
Improve team-wide planning & execution for closed-loop Smart Content that aligns with Buyer Journey strategy & lifecycle.
Because Splashmetrics is specifically designed and built around B2B Marketing best practices, marketing and sales teams across the enterprise can leverage it to much more effectively visualize, plan, and execute aligned Smart Content for each stage of the Buyer Journey.
Enhances Intelligence & ROI
Align objectives & focus analytics for every marketing campaign & content asset across every channel.
Ensures core strategic intelligence across ALL content marketing efforts, improves ROI by generating more qualified Buyers and greatly reducing operational redundancy, and provides clearly measured and contextualized actionable reporting.
…scroll down for product overview…
Strategic Planning & Management
Enterprise-Wide Stakeholder Alignment
3-Tiered concentric system resolves dilution of strategic planning and costly redundancy as teams execute content and MA/CRM tactics across the enterprise.
Executives at Tier 1 (Company Level) can lay out top-level strategies, benchmarks, and other parameters, then push the plan to subsequent Tiers for progressive input.
Truly Seamless Buyer Journey
Centralized logic and benchmarking for all stages and content ensure a “strategic backbone” for your Buyer Journey, including integration with MA/CRM programs.
Cross-Tier & Up-Tier Collaboration
Contextual team collaboration allows members at each Tier level to work together to complete and execute from a single enterprise-wide strategic plan (or “Splash”).
After the Splash is completed by all the stakeholders in each Tier it is placed in Finalize mode for integration and custom analytics work based on the plan parameters.
SplashLogic™ & RippleScripts™
When complete, SplashLogic content specs and Ripple integration/analytics scripts are automatically generated for each stage/asset to guide content creators in their work.
Enterprise-Wide Concentric Reporting
Every Division, Department, and content asset is measured and reported in exactly the same way – providing rapid drill-downs and clearly actionable analytics.
You start every B2B marketing campaign with clear business and marketing Objectives. Shouldn’t you use those to contextualize your measurement? Splashmetrics does.
Buyer Journey Flow Monitoring
Continually monitors the Flow of Buyers through every Journey stage and content asset across the enterprise, to ensure they are self-progressing as intended.
People + Pride + Passion
Splashmetrics was conceived, designed, and developed by a dedicated team of award-winning B2B Marketing Strategy & Creative experts in Austin, Texas.
Over the the years, we’ve helped customers of all kinds succeed in the complex world of B2B Content Marketing. And through this extensive work with Fortune 100 enterprises to small- and medium-sized businesses, we know exactly what it takes to weave together best-practice strategy, brilliant content, and actionable measurement to move Buyers from point of engagement to won customer.
Splashmetrics is the culmination of that dedication, expertise, and insight.
In other words, we eat and breathe this stuff every day – and our game-changing platform shows it.
So, whether you need the Splashmetrics platform, or our Buyer Journey Analysis and Consulting Services, or The Whole Chimichanga – drop us a line. All of us on the Splashmetrics team are ready to help you make a very big Splash indeed!
Make A Splash!
720B South Lamar Blvd.
Austin, TX 78704