Demand Gen marketing is all about starting at the end. With strategic knowledge of your Buyers and their needs, you work backward from the point of won-customer to create a sequential pathway of intelligent content smart enough to adapt to each Buyers’ interests and inputs, dynamically pointing them to what’s next. This is the seamless Buyer Journey. And it’s how best-in-class companies succeed. To achieve this, you need clear objectives, logic, and planning upon which you can execute and measure across the enterprise.
Starting with these objectives and logic is critical, but it’s what you do with them that really counts. Planning, managing, and measuring such a wide array of Smart Content that adheres to these strategies is one of the biggest challenges facing businesses today. You and your entire marketing team, including content creators themselves, have to think and work differently, collaborating around clear, accessible content marketing plans that maintain continuity and automate integration and analytics throughout the entire Buyer Journey.
Splashmetrics is one of the first marketing intelligence platforms specifically designed and crafted to fully manage and measure the Demand Gen Buyer Journey. Because it’s solidly built upon best practices, marketing teams across the enterprise can leverage it to more effectively visualize, plan, and execute truly aligned Smart Content for each stage. And with automated integration with today’s MA/CRM platforms, and its full-journey analytics, you finally have true 360° vision and control across the enterprise.
Key benefits of Splashmetrics.
Vastly Improves Buyer Journey
Gain better control over the Buyer Journey via the Smart Content in your funnel, a blindspot for most MA & CRM platforms.
This strategic backbone for the Buyer Journey and its content enables dynamic Buyer self-progression through the funnel and far better alignment with and efficacy in your MA/CRM tactical programs.
Aligns Marketing & Reduces Costs
Improve team-wide planning & execution for closed-loop smart content that aligns with Buyer Journey strategy & lifecycle.
Because Splashmetrics is specifically designed and built around Demand Gen best practices, marketing teams across the enterprise can leverage it to much more effectively visualize, plan, and execute aligned content for each stage of the Demand Gen funnel.
Enhances Intelligence & ROI
Align objectives and focus analytics for every Demand Gen campaign and content piece across every channel.
Ensures core strategic intelligence across ALL Demand Gen efforts, improves ROI by generating more qualified Buyers and greatly reducing operational redundancy, and provides clearly measured and contextualized actionable reporting.
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Strategic Planning & Management
Enterprise-Wide Stakeholder Alignment
3-tiered concentric system resolves dilution of strategic planning as teams execute across the enterprise, while also ensuring clear logic and benchmarking.
Executives at Tier 1 (Company Level) can lay out top-level strategies, benchmarks, and other parameters, then push the plan down to lower Tiers for continued input.
Truly Seamless Buyer Journey
Centralized logic for all stages and content assets ensures a “strategic backbone” for your Buyer Journey, including integration with MA/CRM tactical programs.
Cross-Tier & Up-Tier Collaboration
Contextual team collaboration allows members at each Tier level to work together to complete and execute from a single enterprise-wide strategic plan (or “Splash”).
After the Splash is completed by all the stakeholders in each Tier it is placed in Finalize mode for integration and custom analytics work based on the plan parameters.
SplashLogic™ & Ripple™
When complete, SplashLogic content specs and Ripple integration/analytics scripts are automatically generated for each stage/asset to guide content creators in their work.
Enterprise-Wide Concentric Reporting
Every Division, Department, and content asset is measured and reported in exactly the same way – providing rapid drill-downs and clearly actionable analytics.
You start every Demand Gen campaign with clear business and marketing Objectives. Shouldn’t you use those to contextualize your measurement? Splashmetrics does.
Buyer Journey Flow Monitoring
Continually monitor the Flow of your Buyer Journey, through every stage and content asset across the enterprise, to ensure your Buyers are self-progressing as intended.
People + Pride + Passion
Splashmetrics was conceived, designed, and developed by a dedicated team of award-winning Demand Gen Strategy & Creative experts in Austin, Texas.
Over the the years, we’ve helped clients of all kinds succeed in the complex world of Integrated Marketing. And through this extensive work with Fortune 100 enterprises to small- and medium-sized businesses, we know exactly what it takes to weave together best-practice strategy, brilliant content, and actionable measurement to move Buyers from engagement to won customer.
Splashmetrics is the culmination of that dedication, expertise, and insight.
In other words, we eat and breathe this stuff every day – and our game-changing platform shows it.
So, whether you need the Splashmetrics platform or our Demand Gen Consulting Services or The Whole Chimichanga – drop us a line. All of us on the Splashmetrics team are ready to help you make a very big Splash indeed!
Make A Splash!
720B South Lamar Blvd.
Austin, TX 78704