This eBook is NOT your average PDF. It was dynamically generated – on the fly – from our new SplashMaker+SmartDoc Theme product. What does that mean?
First, this particular SplashMaker+SmartDoc package has 4 completely different versions of this eBook for different audiences. Each version is fully responsive with personalized content that is dynamically served up based on whatever parameters you want to set (e.g. – ABM buying roles, industry verticals, languages, regions, etc.). Each Buyer group will have its own version of this eBook that speaks specifically to their needs – and your solutions.
Second, this eBook PDF is a completely bespoke version for each Buyer – fully personalized with a name, job title, and company name throughout the content. Again, you’re speaking directly to the Buyer.
Lastly, you’ll notice the CTA link at the bottom of the document doesn’t push the Buyer to the home page of a website – thereby kicking them out of their self-progressing Journey. Instead, it maintains full personalization so you can guide them through every SplashMaker content asset in your journey – all the way to the purchase decision. And the best part is they’ll never see another form or have to deal with cookies.
This is the power SplashMaker brings to today’s B2B sales conversation. You can finally give B2B Buyers personalized smart content journeys – while increasing your sales and ROI.
That’s what we call a serious win/win.