Welcome to “The Deep Dive” Webinar! The intent is to focus on B2B marketing and sales operations – BUT – from the BUYER’S perspective. In other words, how do these operations typically affect the experience of modern Buyers?
The goal with this series will be to bring together industry-leading voices from BOTH marketing and sales – i.e. – those teams and voices that have long been siloed within organizations – and discuss together the kinds of changes that need to happen operationally to meet the demands of today’s self-serve Buyers.
In this inaugural episode, I and my co-founder, Chris Lambe, bring on Craig Booth of Channel Force Inc. to discuss “Buyer-Centric RevOps” with Rosalyn Santa Elena of The RevOps Collective…providing a look at the impact modern buying has on both internal and external sales motions.
I personally learned a lot from these industry leaders in these episode! I hope you do too!