So – are you planning to be one of the 75% of highest growth companies in the world to deploy a RevOps model by 2025? If so, how will you do it? Take a look at our RevOps technology, tools and know-how.

THIS ARTICLE by Kelly Lindenau at Demand Gen Report does a great job of breaking down the reason RevOps is absolutely necessary for growing your business.

If you read nothing else, read this snippet…

+++
“This uptick in adoption is fueled by demands for a customer-centric buyer’s journey, as RevOps effectively aligns marketing, sales and customer success and ensures the departments are working together with [Buyers] top-of-mind.”
+++

In other words, RevOps is not simply yet another marketing- or sales-driven “model” for improved internal operations and methods. It is, rather, A DIRECT RESPONSE TO BUYER DEMAND. And this means…

REVOPS IS HOW YOU ACTUALLY INCREASE REVENUE – DEFINITIVELY!

But to get there you have to take a step that seems really hard. And that is aligning your marketing/sales/ops teams around a singular buyer journey experience. Again, from the article…

+++
“Although organizations know the dangers of operating in silos, it’s still all too common for sales, marketing and operations teams to operate independently of each other — research has found that 37% of organizational dysfunction is caused by departmental and data silos. When each team has its own processes and no effective means of communication, customers receive a disjointed experience.”
+++

But – here’s the good news. It’s not as hard as you might think. There are 3 key pieces to RevOps success:

1. COLLABORATIVE PLANNING: You always need to start with revenue-based strategic planning that involves all of the critical stakeholders above in order to align on, execute, and share responsibilities across a singular Buyer Journey. In other words, the primary focus is that journey. Everything else comes second.

2. INTELLIGENT SALES CONTENT: Once engaged, Buyers increasingly don’t want to speak to sales reps. So this last-mile content must be intelligent enough to actively provide a customized sales voice via the strategic interactions within that content. BUT, for this to be successful, you also need to align your marketing/sales efforts and ops around these journey stages so that you’re getting the right audience to the right content at the right time (back to step 1).

3. STRATEGIC ANALYTICS: As you un-silo your teams you must also un-silo your data. You should have clear, revenue-based data and analytics that are tied directly back to this strategic plan driving all of these efforts. This way, all the stakeholders continually collaborate around a single source of truth.

If you execute on these 3 things your Buyers will get the experience they demand, and you’ll get the revenue growth you need.

Win/Win.

Give us a shout if you’re thinking about joining that 75%. We’ve got the RevOps technology, tools and know-how to help.