How the self-serve B2B buying experience is changing everything. I previously posted on the topic of how leading B2B marketing and sales models are losing touch with what today's Buyers demand. In other words the rapidly growing demand for a self-serve B2B buying experience is fundamentally changing GTM. And with that change we must think [...]
It's no longer about the model. It's about the buyer. Marketing and sales models have been, and still are, the foundation for alignment for GTM teams and efforts. And they are a HOTLY debated topic. But what happens to these models as Buyers shift to Self-Serve Buying? First we must understand that whether it's the [...]
Are you using AI to scale the right things? Last weekend at the Academy put on by BBN - The World's B2B Agency, Richard Parsons of True Agency moderated a panel on how AI is affecting marketing agencies, empowering them to work more quickly and efficiently - while also leveraging a broader perspective provided by [...]
Because Splashmetrics fundamentally sits at the intersection of marketing and sales efforts, we are continually talking with senior leaders from both of these teams (CROs, CMOs, CSOs, etc.). And these are always fascinating conversations because everyone is laser focused on effectively bridging the long-standing operational divide shown in the image below. But they typically have [...]
Our end-to-end templating solution allows customers to get up and running quickly and affordably! When prospective customers walk through our full demo - they are almost invariably blown away at the power of Splashmetrics as an end-to-end digital selling solution. There's simply nothing like it. However, because it touches so many critical RevOps areas in [...]
Are there really lots of platforms out there like Splashmetrics? I recently had an interesting encounter that highlighted an important issue I want to address. We'd had a couple of great demo meetings with the senior sales leaders of a particular company. They fully understood the shift in buying behavior toward self-serve sales via hyper-personalized, [...]
Earlier this week, Steve joined Craig Booth and Brent Earlewine on their Channel Minute webinar to discuss #digitalselling and how self-serve sales and Splashmetrics Buyer Journey Intelligence is fundamentally changing that game! They discuss what's driving the radical changes in B2B Buying, how those changes are affecting both direct and channel sales, and how Splashmetrics [...]
Most businesses only focus on what sales content IS - not what it DOES. And that has a hugely negative impact on revenue. Why? Statistics clearly show that today's B2B Buyers don't want to speak to sales reps. Instead, they want highly-personalized smart content through which they can self-progress and be fully educated, compelled, and [...]
The Sales Engagement Landscape And The Case For The Single Pane Of Glass I found the above sales engagement blog post from Forrester's Seth Marrs and Amy Hawthorne very insightful and wanted to share it. And I want to drop a couple of thoughts of my own regarding the "blurred lines" in the category. First, [...]
Demand Gen Report just released their "2022 State of ABM" report. And I want to highlight something: If your business is interested in implementing the "High-Performing ABX" outlined therein - you really should know about Splashmetrics. After all, see all that colorful stuff in the snippet above from page 8? That's precisely what our platform enables... [...]
