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The Deep End Blog

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Driving the B2B Sales Conversation…The Smart Way

What are your B2B Buyers looking for in the later-stage marketing/sales conversation? This…

62% of B2B Buyers count digital content as their most-desired channel. And they see it as so effective that they can finalize a purchase decision based on that digital content alone.

2020 B2B Buyer Preferences Study
Content Marketing Institute

Your Buyers are clearly telling you that […]

By |October 21st, 2020|How To, Strategies|Comments Off on Driving the B2B Sales Conversation…The Smart Way

Automating B2B Strategy at Enterprise Scale

We’re Solving a Huge Problem
For B2B marketing and sales, statistics show that starting your efforts with a documented Buyer Journey strategy can increase conversions by up to 6X (Altimeter). But historically this has been a very arduous, manual process via antiquated tools that not only take a tremendous amount of time, but also make it […]

By |September 10th, 2020|How To, Strategies|Comments Off on Automating B2B Strategy at Enterprise Scale

Helping Businesses Deal With the Massive Shift to Digital

The info below from Demand Gen Report’s 2020 Content Preferences Study is why we are offering our free Buyer Journey Flow Planner to help businesses deliver on this clear demand at this critical time:
During a time of “social distancing,” where in-person engagement and education is being replaced with digital alternatives, content has become an […]

By |April 7th, 2020|How To, Strategies|Comments Off on Helping Businesses Deal With the Massive Shift to Digital