The Insight That Changes Everything Here's what answer engines and LLMs that drive AEO/GEO actually trust: real conversations between Buyers and Sellers (and their AI agents) grounded in actual problems being solved. Not generic best practices. Not keyword-optimized blogs. Not consultant frameworks. Real buyer questions. Real objections. Real proof points that moved real buyers to [...]
What kind of content is best for self-serve buying? If your website features a "Resources" menu item that links to a library full of traditional content, you're very likely missing out on a tremendous amount of revenue and ROI. Why is it important? Today's "in-market" buyers have already completed about 80% of their pre-purchase research [...]
How Splashmetrics Transforms Channel Sales with AI-Driven, Self-Serve Buyer Journeys What is Splashmetrics? Splashmetrics is an AI-powered buyer enablement platform that helps businesses of all sizes meet the growing demand for self-serve B2B buying experiences. It supports both direct and channel go-to-market (GTM) motions, enabling streamlined, scalable sales journeys across all buyer touchpoints. How Does [...]
How the self-serve B2B buying experience is changing everything. I previously posted on the topic of how leading B2B marketing and sales models are losing touch with what today's Buyers demand. In other words the rapidly growing demand for a self-serve B2B buying experience is fundamentally changing GTM. And with that change we must think [...]
Welcome to "The Deep Dive" Webinar! The intent is to focus on B2B marketing and sales operations - BUT - from the BUYER'S perspective. In other words, how do these operations typically affect the experience of modern Buyers? The goal with this series will be to bring together industry-leading voices from BOTH marketing and sales [...]
