One of the most important and valuable functions of the Splashmetrics platform is to take your buyer journey from planning to execution with as little friction as possible. Even after your journey content is published it’s critical to enable adjustments in reaction to feedback and analytics. Today, in service of these goals, we’re publishing the [...]
Most businesses only focus on what sales content IS - not what it DOES. And that has a hugely negative impact on revenue. Why? Statistics clearly show that today's B2B Buyers don't want to speak to sales reps. Instead, they want highly-personalized smart content through which they can self-progress and be fully educated, compelled, and [...]
If you're a marketing or sales pro who wants to leverage smarter content for your Buyers, here are two mission-critical differentiators to understand: 1. "Valueless interaction" vs "beneficial interaction" 2. "Superficial personalization" vs "relevant customization" The study linked below from Demand Gen Report has some great information on this. But it's also an example of [...]
Are you a business interested in realizing more sales and ROI from your ABM efforts? If so, check out SplashMaker. Find out more here: https://splashmetrics.io/splashmaker/
Whether you're a marketing/sales agency or Fractional-CMO firm tasked with helping your client businesses realize more revenue and ROI from their ABM efforts - the smartest thing you can do for them is to get them smarter content. Why? Because Buyers demand it. Watch our 4-minute video to clearly see how SplashMaker, the world's first [...]
This eBook is NOT your average PDF. It was dynamically generated - on the fly - from our new SplashMaker+SmartDoc Theme product. What does that mean? First, this particular SplashMaker+SmartDoc package has 4 completely different versions of this eBook for different audiences. Each version is fully responsive with personalized content that is dynamically served up [...]
We're very excited to announce our latest breakthrough innovation for more intelligent content-driven Buyer Journeys! Say hello to SplashMaker - The World's First Smart Content Engine For WordPress! For about the same cost you typically put into a Buyer-facing PDF (30-year-old technology that is static, impersonal, and non-mobile-friendly) - you can now [...]
