Marketing Measurement & Attribution
Take a look at this snap from Demand Gen Report‘s brand new “2022 Marketing Measurement & Attribution Survey”. If your business is part of the 90% that understands the priority – yet struggles to attain it, we have the answer.
It’s very, very simple…effective measurement and attribution STARTS with effective strategic planning that actually DRIVES those metrics. In other words, you have to know what outcomes you are expecting through your execution, in order to ensure and glean that specific data on the other end of that execution. Better measurement doesn’t just happen out of the blue. Yet most businesses and agencies, if they do it at all, still do this strategic planning in a siloed, manual, and non-martech-integrated way (e.g. – spreadsheets, flowcharts, game of telephone across teams, etc.)
In turn, what this means is that true alignment across executive, marketing, sales, and content teams and the platforms they use is virtually impossible. And, therefore, so is accurate measurement and attribution of their teams’ efforts – as shown in this survey.
On the other hand, starting everything with a Buyer-centric automated strategic tool that can fully align all these stakeholders in their efforts – AND can integrate with your existing MA/CRM/CX tools – AND can provide deep analytics on the attribution and efficacy of these critical last-mile marketing and sales efforts…now that’s a game changer.
As the report says:
“As B2B teams look to deploy more advanced marketing strategies, including personalization, ABM and multichannel tactics, having the tools to measure marketing’s impact and success is vital.”
If you’re one of these B2B teams, you should know that this is precisely what we built Splashmetrics for – enabling our customers to give B2B Buyers the customized journeys they demand while tying these efforts DIRECTLY to revenue.
It’s time to change the game.
#b2bsales #b2bmarketing #abm #revenuemarketing #contentmarketing #revenuemarketing