How Splashmetrics Transforms Channel Sales with AI-Driven, Self-Serve Buyer Journeys

What is Splashmetrics?
Splashmetrics is an AI-powered buyer enablement platform that helps businesses of all sizes meet the growing demand for self-serve B2B buying experiences. It supports both direct and channel go-to-market (GTM) motions, enabling streamlined, scalable sales journeys across all buyer touchpoints.

How Does Splashmetrics Help Channel Partners?

Channel partners can easily deliver a hyper-personalized, co-branded sales experience to their buyers—without having to create or manage content themselves.

  • Dynamic content delivery: Our SplashMaker content engine automatically adapts sales content for each unique buyer based on who they are and where they’re coming from—direct or channel.
  • Always current, always aligned: Partners get access to the latest, most effective sales content without the need for manual updates.
  • Co-branding made simple: Add partner branding seamlessly to preserve trust and consistency.

This gives channel partners the ability to act as trusted guides, providing each buyer with a self-serve experience that answers their pre-purchase questions—just like a top-performing sales rep.

Check out this video walkthrough:

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How Does It Benefit Vendors?

For vendors, Splashmetrics enables a new class of first-party buyer data and full visibility into channel performance.

  • Track direct and channel impact: Get real-time attribution for both sales motions within a single platform.
  • Enhance PRM/CRM data: Gain deep behavioral insights into how buyers engage with content across partner ecosystems- but, more importantly, receive first-party data from each buyer on their specific qualification and purchase needs in each stage of your pipeline.
  • Reduce content production: One content journey supports both internal sales teams and external partners, minimizing time and cost.

Why Is This a Game-Changer for Channel Sales?

With Splashmetrics, your buyers get the personalized answers they need. Your partners get the content they can trust. And you get the data that drives growth.

This is the future of channel selling—AI-powered, scalable, measurable, and personalized.

Key Takeaways for B2B Revenue Teams

  • Use one dynamic content journey to support both direct and partner sales.
  • Deliver personalized, co-branded content without extra work for partners.
  • Collect first-party engagement and BANT data to improve attribution and ROI tracking.
  • Empower buyers with self-serve content experiences that accelerate decision-making.

Related Questions Answered:

  • How do I improve channel sales enablement with AI?
  • What is self-serve buying in B2B, and how can partners support it?
  • How can vendors co-brand content for partners at scale?
  • How do I get first-party buyer data from partner sales interactions?