Earlier this week, Steve joined Craig Booth and Brent Earlewine on their Channel Minute webinar to discuss #digitalselling and how self-serve sales and Splashmetrics Buyer Journey Intelligence is fundamentally changing that game! They discuss what's driving the radical changes in B2B Buying, how those changes are affecting both direct and channel sales, and how Splashmetrics [...]
Demand Gen Report just released their "2022 State of ABM" report. And I want to highlight something: If your business is interested in implementing the "High-Performing ABX" outlined therein - you really should know about Splashmetrics. After all, see all that colorful stuff in the snippet above from page 8? That's precisely what our platform enables... [...]
Marketing Measurement & Attribution Take a look at this snap from Demand Gen Report's brand new "2022 Marketing Measurement & Attribution Survey". If your business is part of the 90% that understands the priority - yet struggles to attain it, we have the answer. It's very, very simple...effective measurement and attribution STARTS with effective strategic planning [...]
If you're a marketing or sales pro who wants to leverage smarter content for your Buyers, here are two mission-critical differentiators to understand: 1. "Valueless interaction" vs "beneficial interaction" 2. "Superficial personalization" vs "relevant customization" The study linked below from Demand Gen Report has some great information on this. But it's also an example of [...]
Steve was interviewed by Paul Denham of ResearchHQ for his new "B2B Uncovered Podcast". They discussed how the B2B Buyer Journey is changing, and how smart content now needs to lead the sales conversation with B2B Buyers. Check it out! https://podcast.b2buncovered.com/
We are proud to announce that one of our valued customers, Ayla Networks, has just launched a new marketing/sales initiative for their IoT solution for ISPs called TransformAI. Why they did it. Ayla Networks have seen the statistics and understand what today's B2B Buyers are doing and what they want. For example, they know that [...]
We're very excited to announce our latest breakthrough innovation for more intelligent content-driven Buyer Journeys! Say hello to SplashMaker - The World's First Smart Content Engine For WordPress! For about the same cost you typically put into a Buyer-facing PDF (30-year-old technology that is static, impersonal, and non-mobile-friendly) - you can now [...]
