What kind of content is best for self-serve buying? If your website features a "Resources" menu item that links to a library full of traditional content, you're very likely missing out on a tremendous amount of revenue and ROI. Why is it important? Today's "in-market" buyers have already completed about 80% of their pre-purchase research [...]
How Splashmetrics Transforms Channel Sales with AI-Driven, Self-Serve Buyer Journeys What is Splashmetrics? Splashmetrics is an AI-powered buyer enablement platform that helps businesses of all sizes meet the growing demand for self-serve B2B buying experiences. It supports both direct and channel go-to-market (GTM) motions, enabling streamlined, scalable sales journeys across all buyer touchpoints. How Does [...]
How the self-serve B2B buying experience is changing everything. I previously posted on the topic of how leading B2B marketing and sales models are losing touch with what today's Buyers demand. In other words the rapidly growing demand for a self-serve B2B buying experience is fundamentally changing GTM. And with that change we must think [...]
It's no longer about the model. It's about the buyer. Marketing and sales models have been, and still are, the foundation for alignment for GTM teams and efforts. And they are a HOTLY debated topic. But what happens to these models as Buyers shift to Self-Serve Buying? First we must understand that whether it's the [...]
Meeting the demands of your buyer while increasing your ROI. We know this: 1. Today's B2B Buyers don't want to speak to sales reps until the purchase decision is already made; 2. They want hyper-personalized, interactive sales content to provide answers to their questions like a sales rep would. So... Why are businesses still investing [...]
Are you using AI to scale the right things? Last weekend at the Academy put on by BBN - The World's B2B Agency, Richard Parsons of True Agency moderated a panel on how AI is affecting marketing agencies, empowering them to work more quickly and efficiently - while also leveraging a broader perspective provided by [...]
Because Splashmetrics fundamentally sits at the intersection of marketing and sales efforts, we are continually talking with senior leaders from both of these teams (CROs, CMOs, CSOs, etc.). And these are always fascinating conversations because everyone is laser focused on effectively bridging the long-standing operational divide shown in the image below. But they typically have [...]
Welcome to "The Deep Dive" Webinar! The intent is to focus on B2B marketing and sales operations - BUT - from the BUYER'S perspective. In other words, how do these operations typically affect the experience of modern Buyers? The goal with this series will be to bring together industry-leading voices from BOTH marketing and sales [...]
Our end-to-end templating solution allows customers to get up and running quickly and affordably! When prospective customers walk through our full demo - they are almost invariably blown away at the power of Splashmetrics as an end-to-end digital selling solution. There's simply nothing like it. However, because it touches so many critical RevOps areas in [...]
Are there really lots of platforms out there like Splashmetrics? I recently had an interesting encounter that highlighted an important issue I want to address. We'd had a couple of great demo meetings with the senior sales leaders of a particular company. They fully understood the shift in buying behavior toward self-serve sales via hyper-personalized, [...]
