Strategies

What does “Model Agnostic” mean when it comes to your marketing and sales approach?

"Model Agnostic". What does that mean when it comes to your marketing and sales approach? Fortunately, your Buyers are already telling you... At Splashmetrics we specifically focus on the "last mile" of the Buyer journey - where your engaged Buyers begin to evaluate the purchase decision in earnest. We do this because that's where the [...]

By |2021-09-27T09:59:34-05:00September 27th, 2021|How To, Strategies|Comments Off on What does “Model Agnostic” mean when it comes to your marketing and sales approach?

Is the Buyer Journey and/or Sales Cycle linear or non-linear? Both.

Is the Buyer Journey and/or Sales Cycle linear or non-linear? Both. One of the great things about LinkedIn is being able to engage in conversation with really smart people. For example, I had the privilege of a brief exchange with a SVP of Marketing and Sales - who is right in the middle of this [...]

By |2021-09-22T12:24:38-05:00September 14th, 2021|How To, Strategies|Comments Off on Is the Buyer Journey and/or Sales Cycle linear or non-linear? Both.

SplashMaker can set your agency apart

Whether you're a marketing/sales agency or Fractional-CMO firm tasked with helping your client businesses realize more revenue and ROI from their ABM efforts - the smartest thing you can do for them is to get them smarter content. Why? Because Buyers demand it. Watch our 4-minute video to clearly see how SplashMaker, the world's first [...]

By |2021-09-22T11:42:59-05:00September 7th, 2021|How To, SplashMaker, Strategies|Comments Off on SplashMaker can set your agency apart

Can PDFs be fully personalized to each and every Buyer? Absolutely!

This eBook is NOT your average PDF. It was dynamically generated - on the fly - from our new SplashMaker+SmartDoc Theme product. What does that mean? First, this particular SplashMaker+SmartDoc package has 4 completely different versions of this eBook for different audiences. Each version is fully responsive with personalized content that is dynamically served up [...]

By |2021-09-22T11:26:58-05:00August 11th, 2021|SplashMaker, Strategies|Comments Off on Can PDFs be fully personalized to each and every Buyer? Absolutely!

SplashMaker – The World’s First SmartContent Engine For WordPress

We're very excited to announce our latest breakthrough innovation for more intelligent content-driven Buyer Journeys! Say hello to SplashMaker - The World's First Smart Content Engine For WordPress! For about the same cost you typically put into a Buyer-facing PDF (30-year-old technology that is static, impersonal, and non-mobile-friendly) - you can now [...]

By |2021-09-22T11:34:30-05:00July 29th, 2021|Case Studies, How To, SplashMaker, Strategies|Comments Off on SplashMaker – The World’s First SmartContent Engine For WordPress

Driving the B2B Sales Conversation…The Smart Way

What are your B2B Buyers looking for in the later-stage marketing/sales conversation? This... 62% of B2B Buyers count digital content as their most-desired channel. And they see it as so effective that they can finalize a purchase decision based on that digital content alone. 2020 B2B Buyer Preferences Study Content Marketing Institute Your Buyers are [...]

By |2021-09-22T12:11:42-05:00October 21st, 2020|How To, Strategies|Comments Off on Driving the B2B Sales Conversation…The Smart Way

Automating B2B Strategy at Enterprise Scale

We're Solving a Huge Problem For B2B marketing and sales, statistics show that starting your efforts with a documented Buyer Journey strategy can increase conversions by up to 6X (Altimeter). But historically this has been a very arduous, manual process via antiquated tools that not only take a tremendous amount of time, but also make [...]

By |2021-09-22T15:46:19-05:00September 10th, 2020|How To, Strategies|Comments Off on Automating B2B Strategy at Enterprise Scale

Helping Businesses Deal With the Massive Shift to Digital

The info below from Demand Gen Report's 2020 Content Preferences Study is why we are offering our free Buyer Journey Flow Planner to help businesses deliver on this clear demand at this critical time: During a time of “social distancing,” where in-person engagement and education is being replaced with digital alternatives, content has become an [...]

By |2020-11-07T18:59:32-06:00April 7th, 2020|How To, Strategies|Comments Off on Helping Businesses Deal With the Massive Shift to Digital

How B2B Marketing and Sales Have Changed

I came across a great blog post (and asset) by Seismic regarding how B2B buying has changed. Here are some highlights that you should be thinking about and, more importantly, planning for: Sales used to own the sales cycle. No more. Buyers have grabbed control. Gartner says that they get 57% of the information they [...]

By |2020-11-07T18:59:32-06:00March 3rd, 2020|Strategies|Comments Off on How B2B Marketing and Sales Have Changed

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