The info below from Demand Gen Report’s 2020 Content Preferences Study is why we are offering our free Buyer Journey Flow Planner to help businesses deliver on this clear demand at this critical time:
During a time of “social distancing,” where in-person engagement and education is being replaced with digital alternatives, content has become an even more critical tool for B2B buyers to research new areas and find solutions to business challenges.
At a time when many industries were struggling with coronavirus, forcing the cancelation of face-to-face conferences, buyers continued to become increasingly reliant on content to inform and influence their research, consideration and evaluation stages.
And based on new results from Demand Gen Report’s 2020 Content Preferences Study, buyers are not only leaning even harder on content to educate themselves, but they are also demanding and expecting richer content experiences from the brands they are engaging.
So take a look at our free planner. And let us know how we can help your business shift with this demand. Because as you can clearly see, today more than ever, businesses need far more intelligent Buyer Journeys to increase sales and ROI – and that’s why we built Splashmetrics.