Are there really lots of platforms out there like Splashmetrics?

I recently had an interesting encounter that highlighted an important issue I want to address. We’d had a couple of great demo meetings with the senior sales leaders of a particular company. They fully understood the shift in buying behavior toward self-serve sales via hyper-personalized, smart content – and how Splashmetrics is uniquely built to deliver on that demand. They were all in. But then, due to the content side of this solution, they went to the CMO to get marketing buy-in – a critical aspect of successful RevOps alignment. It was then that CMO said that there were “lots of platforms out there that do what Splashmetrics does”.

I had to kindly disagree. Granted, there are several “smart content” and “personalization” solutions out there – but here’s the bottom line…

If you are looking to stand-up the fully integrated, AI-driven, hyper-personalized SALES CONTENT that today’s buyers want to self-serve in the last-mile of their journey – we are the platform built just for that. And, just as importantly, our solution fits into and enhances your existing RevOps processes and platforms – including those top-of-funnel marketing efforts.

For example, let’s look at the attributes of best-practice RevOps according to Gartner:

  • The process design is end-to-end and supports the entire customer lifecycle.
  • It is interconnected with seamless workflows across integrated systems, data and functions.
  • It is observable by providing visibility into execution and outcomes across the revenue process.

Through its end-to-end RevOps collaboration tools, its integrations into your existing tech stack, its AI-driven smart content that is tied directly to your sales plan and strategy, and its 360° self-serve pipeline analytics (providing data you simply do not currently have) – Splashmetrics, unlike any other solution out there, is directly tied into every one of these RevOps best-practices – while adding this critical digital selling motion to those efforts. And best of all, it works perfectly on both sides of the sale…both for new business, and for account/revenue expansion (i.e. – the entire customer lifecycle).

But, more importantly than just the operational aspect of our solution, Splashmetrics is doing something far more critical – it’s meeting the growing demand of modern buyers who increasingly don’t want to speak to sales reps, and instead want that conversation to happen via personalized, intelligent content. Put another way, Splashmetrics is the “direct interface” between your revenue operations and your buyers. And there’s no other solution that ticks all these boxes.

Another way to look at this is in the context of this RevOps stack infographic from Gartner.

Splashmetrics sits at the Operations center of this stack – specifically focused on your digital self-serve selling efforts. And in doing so, it both leverages and enhances each technology and process shown in each bucket.

For example, once you’ve engaged a buyer, Splashmetrics’ automated intelligence greatly improves both your platforms and efforts in the Application bucket – across the entire customer lifecycle – by automating hyper-personalization and strategic interactions across all sales content (with no forms or cookies required). It, therefore, immediately improves your ABM efforts, your Marketing Automation outreach, your partner selling motions and attribution, etc. It provides immediate ROI.

Next, our AI-driven, hyper-personalized sales content provides far superior sales enablement for these modern buyers with relevant content in each stage of the pipeline that actively sells them while they are engaged with it. Then, as mentioned above, both your direct sales teams and co-sell partners can leverage this same journey for far better engagement and attribution. This means greatly reducing your sales content management efforts and costs, while keeping your messaging relevant and timely across the pipeline. More immediate ROI.

Next, Splashmetrics ties into your existing data Infrastructure providing, for example, a completely new class of First-Party buyer data in your CRM. Think about it, today most all the actual sales data in your CRM is Second-Party data – usually filtered through the sales rep who speaks to the buyer then enters that information manually. It becomes an increasingly ineffective game of telephone. Splashmetrics on the other hand, through it’s strategic AI-driven content, ensures that you are capturing the actual information from the actual buyer directly in the CRM. This way, sales teams have at their fingertips all the information needed to close the sale when these high-value, self-qualified buyers reach out.

And finally, Splashmetrics also leverages your Third-Party-Data for all the above efforts. But with its focus on this last-mile demand for self-serve buying, it ensures you get FAR better attribution on all of your marketing and sales efforts throughout the stack, and throughout the funnel. More self-qualified buyers leading to more revenue.

So, put simply, Splashmetrics is different. It is a truly end-to-end solution that’s critical for businesses who want to increase both revenue and ROI through digital, self-serve selling.

Reach out via the chat icon if you’d like to meet so we can show you exactly how it can work for you.