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There has been a lot of talk recently about the shifting role of the Chief Marketing Officer, with several large companies doing away with the CMO role altogether and moving toward a more technical approach to marketing and sales. Coming from that more technical side of marketing myself, I see this as a positive and inevitable shift…purely because [...]

This icon is at the heart of what Splashmetrics is all about…because this is what content should be. Statistics show that most B2B Buyers today want you to deliver a personalized package of content that they can self-progress through all the way to a purchase decision. And they’re typically going to give you no more than 5 touches [...]