I came across a great new ABM study today from Demand Gen Report. For businesses to reach the goals and objectives outlined in this report; PRIOR to launching these expensive B2B marketing initiatives, senior marketing execs need better ways to strategically plan, manage, and measure their downstream tactical marketing content, teams, and platforms. Take this line [...]
There has been a lot of talk recently about the shifting role of the Chief Marketing Officer, with several large companies doing away with the CMO role altogether and moving toward a more technical approach to marketing and sales. Coming from that more technical side of marketing myself, I see this as a positive and inevitable shift…purely because [...]
This icon is at the heart of what Splashmetrics is all about…because this is what content should be. Statistics show that most B2B Buyers today want you to deliver a personalized package of content that they can self-progress through all the way to a purchase decision. And they’re typically going to give you no more than 5 touches [...]
