THE SEISMIC SHIFT IN SALES ENABLEMENT First, let's be clear on the definition of sales enablement: Sales enablement is the iterative process of providing your business's sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers. [...]
Steve was interviewed by Paul Denham of ResearchHQ for his new "B2B Uncovered Podcast". They discussed how the B2B Buyer Journey is changing, and how smart content now needs to lead the sales conversation with B2B Buyers. Check it out! https://podcast.b2buncovered.com/
"Model Agnostic". What does that mean when it comes to your marketing and sales approach? Fortunately, your Buyers are already telling you... At Splashmetrics we specifically focus on the "last mile" of the Buyer journey - where your engaged Buyers begin to evaluate the purchase decision in earnest. We do this because that's where the [...]
We are proud to announce that one of our valued customers, Ayla Networks, has just launched a new marketing/sales initiative for their IoT solution for ISPs called TransformAI. Why they did it. Ayla Networks have seen the statistics and understand what today's B2B Buyers are doing and what they want. For example, they know that [...]
Is the Buyer Journey and/or Sales Cycle linear or non-linear? Both. One of the great things about LinkedIn is being able to engage in conversation with really smart people. For example, I had the privilege of a brief exchange with a SVP of Marketing and Sales - who is right in the middle of this [...]
Are you a business interested in realizing more sales and ROI from your ABM efforts? If so, check out SplashMaker. Find out more here: https://splashmetrics.io/splashmaker/
Whether you're a marketing/sales agency or Fractional-CMO firm tasked with helping your client businesses realize more revenue and ROI from their ABM efforts - the smartest thing you can do for them is to get them smarter content. Why? Because Buyers demand it. Watch our 4-minute video to clearly see how SplashMaker, the world's first [...]
This eBook is NOT your average PDF. It was dynamically generated - on the fly - from our new SplashMaker+SmartDoc Theme product. What does that mean? First, this particular SplashMaker+SmartDoc package has 4 completely different versions of this eBook for different audiences. Each version is fully responsive with personalized content that is dynamically served up [...]
We're very excited to announce our latest breakthrough innovation for more intelligent content-driven Buyer Journeys! Say hello to SplashMaker - The World's First Smart Content Engine For WordPress! For about the same cost you typically put into a Buyer-facing PDF (30-year-old technology that is static, impersonal, and non-mobile-friendly) - you can now [...]
What are your B2B Buyers looking for in the later-stage marketing/sales conversation? This... 62% of B2B Buyers count digital content as their most-desired channel. And they see it as so effective that they can finalize a purchase decision based on that digital content alone. 2020 B2B Buyer Preferences Study Content Marketing Institute Your Buyers are [...]
