Steve was interviewed by Paul Denham of ResearchHQ for his new "B2B Uncovered Podcast". They discussed how the B2B Buyer Journey is changing, and how smart content now needs to lead the sales conversation with B2B Buyers. Check it out! https://podcast.b2buncovered.com/
"Model Agnostic". What does that mean when it comes to your marketing and sales approach? Fortunately, your Buyers are already telling you... At Splashmetrics we specifically focus on the "last mile" of the Buyer journey - where your engaged Buyers begin to evaluate the purchase decision in earnest. We do this because that's where the [...]
Is the Buyer Journey and/or Sales Cycle linear or non-linear? Both. One of the great things about LinkedIn is being able to engage in conversation with really smart people. For example, I had the privilege of a brief exchange with a SVP of Marketing and Sales - who is right in the middle of this [...]
Are you a business interested in realizing more sales and ROI from your ABM efforts? If so, check out SplashMaker. Find out more here: https://splashmetrics.io/splashmaker/
Whether you're a marketing/sales agency or Fractional-CMO firm tasked with helping your client businesses realize more revenue and ROI from their ABM efforts - the smartest thing you can do for them is to get them smarter content. Why? Because Buyers demand it. Watch our 4-minute video to clearly see how SplashMaker, the world's first [...]
We're very excited to announce our latest breakthrough innovation for more intelligent content-driven Buyer Journeys! Say hello to SplashMaker - The World's First Smart Content Engine For WordPress! For about the same cost you typically put into a Buyer-facing PDF (30-year-old technology that is static, impersonal, and non-mobile-friendly) - you can now [...]
What are your B2B Buyers looking for in the later-stage marketing/sales conversation? This... 62% of B2B Buyers count digital content as their most-desired channel. And they see it as so effective that they can finalize a purchase decision based on that digital content alone. 2020 B2B Buyer Preferences Study Content Marketing Institute Your Buyers are [...]
We're Solving a Huge Problem For B2B marketing and sales, statistics show that starting your efforts with a documented Buyer Journey strategy can increase conversions by up to 6X (Altimeter). But historically this has been a very arduous, manual process via antiquated tools that not only take a tremendous amount of time, but also make [...]
The info below from Demand Gen Report's 2020 Content Preferences Study is why we are offering our free Buyer Journey Flow Planner to help businesses deliver on this clear demand at this critical time: During a time of “social distancing,” where in-person engagement and education is being replaced with digital alternatives, content has become an [...]
