b2bmarketing

Are you an 80%er?

One of the best resources we’ve seen for following B2B marketing statistics and trends is Paul Denham. Among his many relevant and helpful posts is this one reviewing 5 critical drivers important for future success with inbound marketing. Survey respondents indicated how their businesses expect to improve their effectiveness in each area by 2022. Let’s focus [...]

By |2021-09-22T13:26:41-05:00January 21st, 2020|Strategies|0 Comments

The Growing Need for Better Strategic Tools

I came across a great new ABM study today from Demand Gen Report. For businesses to reach the goals and objectives outlined in this report; PRIOR to launching these expensive B2B marketing initiatives, senior marketing execs need better ways to strategically plan, manage, and measure their downstream tactical marketing content, teams, and platforms. Take this line [...]

By |2020-01-22T02:12:57-06:00October 3rd, 2019|Strategies|0 Comments

The CMO Should Be The CBA

There has been a lot of talk recently about the shifting role of the Chief Marketing Officer, with several large companies doing away with the CMO role altogether and moving toward a more technical approach to marketing and sales. Coming from that more technical side of marketing myself, I see this as a positive and inevitable shift…purely because [...]

By |2021-09-22T13:25:02-05:00April 17th, 2019|Strategies|0 Comments

Closing the Critical Gap in Your Buyer Journey

This icon is at the heart of what Splashmetrics is all about…because this is what content should be. Statistics show that most B2B Buyers today want you to deliver a personalized package of content that they can self-progress through all the way to a purchase decision. And they’re typically going to give you no more than 5 touches [...]

By |2021-09-22T15:31:46-05:00February 12th, 2019|Strategies|0 Comments

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