Is the Buyer Journey and/or Sales Cycle linear or non-linear? Both. One of the great things about LinkedIn is being able to engage in conversation with really smart people. For example, I had the privilege of a brief exchange with a SVP of Marketing and Sales - who is right in the middle of this [...]
Are you a business interested in realizing more sales and ROI from your ABM efforts? If so, check out SplashMaker. Find out more here: https://splashmetrics.io/splashmaker/
Whether you're a marketing/sales agency or Fractional-CMO firm tasked with helping your client businesses realize more revenue and ROI from their ABM efforts - the smartest thing you can do for them is to get them smarter content. Why? Because Buyers demand it. Watch our 4-minute video to clearly see how SplashMaker, the world's first [...]
This eBook is NOT your average PDF. It was dynamically generated - on the fly - from our new SplashMaker+SmartDoc Theme product. What does that mean? First, this particular SplashMaker+SmartDoc package has 4 completely different versions of this eBook for different audiences. Each version is fully responsive with personalized content that is dynamically served up [...]
We're very excited to announce our latest breakthrough innovation for more intelligent content-driven Buyer Journeys! Say hello to SplashMaker - The World's First Smart Content Engine For WordPress! For about the same cost you typically put into a Buyer-facing PDF (30-year-old technology that is static, impersonal, and non-mobile-friendly) - you can now [...]
What are your B2B Buyers looking for in the later-stage marketing/sales conversation? This... 62% of B2B Buyers count digital content as their most-desired channel. And they see it as so effective that they can finalize a purchase decision based on that digital content alone. 2020 B2B Buyer Preferences Study Content Marketing Institute Your Buyers are [...]
We're Solving a Huge Problem For B2B marketing and sales, statistics show that starting your efforts with a documented Buyer Journey strategy can increase conversions by up to 6X (Altimeter). But historically this has been a very arduous, manual process via antiquated tools that not only take a tremendous amount of time, but also make [...]
The info below from Demand Gen Report's 2020 Content Preferences Study is why we are offering our free Buyer Journey Flow Planner to help businesses deliver on this clear demand at this critical time: During a time of “social distancing,” where in-person engagement and education is being replaced with digital alternatives, content has become an [...]
I came across a great blog post (and asset) by Seismic regarding how B2B buying has changed. Here are some highlights that you should be thinking about and, more importantly, planning for: Sales used to own the sales cycle. No more. Buyers have grabbed control. Gartner says that they get 57% of the information they [...]
When strategically planning your B2B content marketing initiatives there are many tactical considerations necessary to inform your marketing, sales, and content teams as they execute the plan. And these aspects are obviously important. However, if you truly want these efforts to deliver optimal sales and ROI, what needs to be at the heart of all [...]
