We're very excited to announce our latest breakthrough innovation for more intelligent content-driven Buyer Journeys! Say hello to SplashMaker - The World's First Smart Content Engine For WordPress! For about the same cost you typically put into a Buyer-facing PDF (30-year-old technology that is static, impersonal, and non-mobile-friendly) - you can now [...]
What are your B2B Buyers looking for in the later-stage marketing/sales conversation? This... 62% of B2B Buyers count digital content as their most-desired channel. And they see it as so effective that they can finalize a purchase decision based on that digital content alone. 2020 B2B Buyer Preferences Study Content Marketing Institute Your Buyers are [...]
We're Solving a Huge Problem For B2B marketing and sales, statistics show that starting your efforts with a documented Buyer Journey strategy can increase conversions by up to 6X (Altimeter). But historically this has been a very arduous, manual process via antiquated tools that not only take a tremendous amount of time, but also make [...]
The info below from Demand Gen Report's 2020 Content Preferences Study is why we are offering our free Buyer Journey Flow Planner to help businesses deliver on this clear demand at this critical time: During a time of “social distancing,” where in-person engagement and education is being replaced with digital alternatives, content has become an [...]
I came across a great blog post (and asset) by Seismic regarding how B2B buying has changed. Here are some highlights that you should be thinking about and, more importantly, planning for: Sales used to own the sales cycle. No more. Buyers have grabbed control. Gartner says that they get 57% of the information they [...]
When strategically planning your B2B content marketing initiatives there are many tactical considerations necessary to inform your marketing, sales, and content teams as they execute the plan. And these aspects are obviously important. However, if you truly want these efforts to deliver optimal sales and ROI, what needs to be at the heart of all [...]
Take a look at the stats in this image to get a sense of the value that Splashmetrics can provide your business. As is clear, virtually all B2B businesses now recognize the critical value of content to the bottom line...to the point that we now deem it a BUSINESS ASSET - no longer just a [...]
One of the best resources we’ve seen for following B2B marketing statistics and trends is Paul Denham. Among his many relevant and helpful posts is this one reviewing 5 critical drivers important for future success with inbound marketing. Survey respondents indicated how their businesses expect to improve their effectiveness in each area by 2022. Let’s focus [...]
I came across a great new ABM study today from Demand Gen Report. For businesses to reach the goals and objectives outlined in this report; PRIOR to launching these expensive B2B marketing initiatives, senior marketing execs need better ways to strategically plan, manage, and measure their downstream tactical marketing content, teams, and platforms. Take this line [...]
There has been a lot of talk recently about the shifting role of the Chief Marketing Officer, with several large companies doing away with the CMO role altogether and moving toward a more technical approach to marketing and sales. Coming from that more technical side of marketing myself, I see this as a positive and inevitable shift…purely because [...]
