What are your B2B Buyers looking for in the later-stage marketing/sales conversation? This... 62% of B2B Buyers count digital content as their most-desired channel. And they see it as so effective that they can finalize a purchase decision based on that digital content alone. 2020 B2B Buyer Preferences Study Content Marketing Institute Your Buyers are [...]
We're Solving a Huge Problem For B2B marketing and sales, statistics show that starting your efforts with a documented Buyer Journey strategy can increase conversions by up to 6X (Altimeter). But historically this has been a very arduous, manual process via antiquated tools that not only take a tremendous amount of time, but also make [...]
The info below from Demand Gen Report's 2020 Content Preferences Study is why we are offering our free Buyer Journey Flow Planner to help businesses deliver on this clear demand at this critical time: During a time of “social distancing,” where in-person engagement and education is being replaced with digital alternatives, content has become an [...]
