I came across a great blog post (and asset) by Seismic regarding how B2B buying has changed. Here are some highlights that you should be thinking about and, more importantly, planning for: Sales used to own the sales cycle. No more. Buyers have grabbed control. Gartner says that they get 57% of the information they [...]
When strategically planning your B2B content marketing initiatives there are many tactical considerations necessary to inform your marketing, sales, and content teams as they execute the plan. And these aspects are obviously important. However, if you truly want these efforts to deliver optimal sales and ROI, what needs to be at the heart of all [...]
Take a look at the stats in this image to get a sense of the value that Splashmetrics can provide your business. As is clear, virtually all B2B businesses now recognize the critical value of content to the bottom line...to the point that we now deem it a BUSINESS ASSET - no longer just a [...]
One of the best resources we’ve seen for following B2B marketing statistics and trends is Paul Denham. Among his many relevant and helpful posts is this one reviewing 5 critical drivers important for future success with inbound marketing. Survey respondents indicated how their businesses expect to improve their effectiveness in each area by 2022. Let’s focus [...]
I came across a great new ABM study today from Demand Gen Report. For businesses to reach the goals and objectives outlined in this report; PRIOR to launching these expensive B2B marketing initiatives, senior marketing execs need better ways to strategically plan, manage, and measure their downstream tactical marketing content, teams, and platforms. Take this line [...]
There has been a lot of talk recently about the shifting role of the Chief Marketing Officer, with several large companies doing away with the CMO role altogether and moving toward a more technical approach to marketing and sales. Coming from that more technical side of marketing myself, I see this as a positive and inevitable shift…purely because [...]
This icon is at the heart of what Splashmetrics is all about…because this is what content should be. Statistics show that most B2B Buyers today want you to deliver a personalized package of content that they can self-progress through all the way to a purchase decision. And they’re typically going to give you no more than 5 touches [...]
This is NOT a Buyer Journey Sure, it's a cute image. But this is actually the Demand Gen content strategy many of today's enterprise marketers still adhere to. They employ Marketing Automation and CRM platforms to push out across various channels disjointed, static "content bubbles" (eBooks, White Papers, emails, landing pages, infographics, etc.) with the [...]
The Splash in Splashmetrics You may wonder how the heck we came up with this name for our company and platform. Well, first, what is marketing itself if not endeavoring to have your company, product, service, solution - whatever it is - make the biggest, most disruptive splash possible in your target industry? Big splashes [...]
