This icon is at the heart of what Splashmetrics is all about…because this is what content should be. Statistics show that most B2B Buyers today want you to deliver a personalized package of content that they can self-progress through all the way to a purchase decision. And they’re typically going to give you no more than 5 touches [...]
This is NOT a Buyer Journey Sure, it's a cute image. But this is actually the Demand Gen content strategy many of today's enterprise marketers still adhere to. They employ Marketing Automation and CRM platforms to push out across various channels disjointed, static "content bubbles" (eBooks, White Papers, emails, landing pages, infographics, etc.) with the [...]
The Splash in Splashmetrics You may wonder how the heck we came up with this name for our company and platform. Well, first, what is marketing itself if not endeavoring to have your company, product, service, solution - whatever it is - make the biggest, most disruptive splash possible in your target industry? Big splashes [...]
