Marketing Measurement & Attribution Take a look at this snap from Demand Gen Report's brand new "2022 Marketing Measurement & Attribution Survey". If your business is part of the 90% that understands the priority - yet struggles to attain it, we have the answer. It's very, very simple...effective measurement and attribution STARTS with effective strategic planning [...]
If you're a marketing or sales pro who wants to leverage smarter content for your Buyers, here are two mission-critical differentiators to understand: 1. "Valueless interaction" vs "beneficial interaction" 2. "Superficial personalization" vs "relevant customization" The study linked below from Demand Gen Report has some great information on this. But it's also an example of [...]
So - are you planning to be one of the 75% of highest growth companies in the world to deploy a RevOps model by 2025? If so, how will you do it? Take a look at our RevOps technology, tools and know-how. THIS ARTICLE by Kelly Lindenau at Demand Gen Report does a great job of breaking down [...]
THE SEISMIC SHIFT IN SALES ENABLEMENT First, let's be clear on the definition of sales enablement: Sales enablement is the iterative process of providing your business's sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers. [...]
Steve was interviewed by Paul Denham of ResearchHQ for his new "B2B Uncovered Podcast". They discussed how the B2B Buyer Journey is changing, and how smart content now needs to lead the sales conversation with B2B Buyers. Check it out! https://podcast.b2buncovered.com/
We are proud to announce that one of our valued customers, Ayla Networks, has just launched a new marketing/sales initiative for their IoT solution for ISPs called TransformAI. Why they did it. Ayla Networks have seen the statistics and understand what today's B2B Buyers are doing and what they want. For example, they know that [...]
Is the Buyer Journey and/or Sales Cycle linear or non-linear? Both. One of the great things about LinkedIn is being able to engage in conversation with really smart people. For example, I had the privilege of a brief exchange with a SVP of Marketing and Sales - who is right in the middle of this [...]
We're very excited to announce our latest breakthrough innovation for more intelligent content-driven Buyer Journeys! Say hello to SplashMaker - The World's First Smart Content Engine For WordPress! For about the same cost you typically put into a Buyer-facing PDF (30-year-old technology that is static, impersonal, and non-mobile-friendly) - you can now [...]
What are your B2B Buyers looking for in the later-stage marketing/sales conversation? This... 62% of B2B Buyers count digital content as their most-desired channel. And they see it as so effective that they can finalize a purchase decision based on that digital content alone. 2020 B2B Buyer Preferences Study Content Marketing Institute Your Buyers are [...]
We're Solving a Huge Problem For B2B marketing and sales, statistics show that starting your efforts with a documented Buyer Journey strategy can increase conversions by up to 6X (Altimeter). But historically this has been a very arduous, manual process via antiquated tools that not only take a tremendous amount of time, but also make [...]
